As a result of bad-judgement, Eva Hoeke has decided to resign…
“I realize that my first reaction through Twitter, in which I indicated that it was a joke, has been an incomplete description of what me, and also the author of the article, meant. The term ‘niggabitch’ came from America and we solely used it to describe a style of dress. Because of the enormous pressure through social media I was tempted to promise amendment regarding the language in future issues of Jackie. Apart from that I also offered an rectification. I have now come to the conclusion that rectification is not the right solution. I regret that I have taken a stand too quickly regarding an article in Jackie — which moreover had no racial motive at its basis. Through the course of events, me and the publisher have concluded that because my credibility is now affected, it is better for all parties if I quit my function as editor-in-chief effective immediately. After putting my heart and soul into for Jackie for eight years, I realize that these errors — although not intended maliciously — are enough reason for leaving.”
“I should have counted to ten before taking unnuanced stands through social media channels. Through this my credibility has been hurt and that neither fits the role of an editor-in-chief, nor Jackie Magazine. Jackie Magazine will invite Rihanna to share her feelings and thoughts on the article in the next issue.”
(translation from parlourmagazine.com)
If you ask me, she resigned two days too late! She SHOULD have been fired! Besides Eva’s initial excuse for her poor choice of words, what really vexes me about the situation is that she considered it as “American slang” and a “style of dress?!” I think we all know how degrading that word is, despite its use among some entertainers, etc! I’ll never understand the thought process, behind this… Needless to say, I hope this is a lesson learned!